Synchrony Venture Management White Paper:

whitepaperThe Innovation Capital™ Method: An Empirical Framework for Screening, Selecting & Measuring Strategic Investments

by:

Adam Caper, Managing Director, Synchrony Venture Management

Iain Cooper, Technology Advisor & Manager, Early Phase Technology Initiative, Schlumberger Limited

The recent global focus on the importance of innovation has once again placed corporate venture capital (CVC) in the spotlight. With a burst of new programs and the recommitment of long-time players, CVC is certainly back – but with significant differences than in its earlier incarnations.

With the resurgence of CVC, an old debate once again arises: should programs pursue the familiar ROI metric of financial returns, or should strategic measures be placed at the forefront of priorities?

Most CVC managers agree that delivering strategic value back to the enterprise is more important than chasing ROI, but given the mantra 'if it can’t be measured it doesn’t exist,' rare is the firm that can resist it. Like the drunk who looks for his lost car keys under the streetlight, it’s not that it’s where they really expect to find value; it’s just where they can shed some light.

The Innovation Capital™ method establishes an empirically-driven, objective, and sustainable system for:

  • Discovering and ranking strategic priorities
  • Determining which technology and business areas within the firm have the most potential to contribute to advancing strategic priorities and identifying the specific gaps and/or opportunities (‘gapportunities’) which have the most potential to create value
  • Generating dealflow
  • Concisely articulating potential strategic gains and screening dealflow relative to those gains
  • Establishing specific value-creation thresholds for deals/partnerships and tracking performance over time
  • Reporting simply & succinctly to senior management and articulating the value created by strategic investments

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The Innovation Capital™ Method: An Empirical Framework for Screening, Selecting & Measuring Strategic Investments

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